Available for Creative Director roles — 2026
MatteoStanzani
Creative Director Editor Storyteller
Modena → Brooklyn. 25 years directing brand stories for the companies people know — Ferrari, Ferrero, Tesla, NIO, Nike, Amazon, Marvel, Disney, LEGO, ESPN. I’ve led crews of 25 and I still cut short films alone in Premiere. That range is the whole point.
A Creative Director who still makes the work.
I grew up in Modena, Italy — the same city that made Ferrari cars, balsamic vinegar, Pavarotti and Massimo Bottura. That’s the tradition I was raised in: craft as its own reward. Do it with your hands. Do it until it’s right.
I built Magic-Kinder.com for Ferrero into one of the world’s largest children’s content platforms — 32 languages, 32 markets, 500+ published pieces — and I spent fourteen years directing branded content inside Marvel and Disney’s licensed-IP governance framework — the tightest rights-review environment in entertainment.
Innovative Transmedia is my studio — my own extension. For big animation productions I bring in trusted external teams. For everything else, it’s me.
25 Yrs Brand Storytelling
Hands-On · AI-Native · Human-First
Three roles. One pair of hands.
Creative Direction
Deck presentations, brand strategy, campaign concepts. From the first sketch in a notebook to the final board-ready deck. Piana × NIOFerrari SF-26
Adobe × Nike LA28
Piana Digital Ecosystem 02
Video Editing & Production
AI-generated, traditional, hybrid. End-to-end from concept to finished cut — every cut driven by story. Amazon × FIFA 26Piana × SSB
Piana Sleep
Maestro · Phi & Bonacci 03
Animation
Motion comics, original series, educational and branded animation. Directed by me, produced with trusted external teams for scale. Marvel Custom SolutionsPC Toons
Hasbro Stunt Squad
Matt’s Monsters
Recent brand stories.
Six pieces. Two campaigns. Two AI films. One brand ecosystem. One book that became a short.
0101/05Brand Strategy
Piana × NIO Introduction
Automotive brand strategy2024–2025
02CGI Campaign
Ferrari SF-26 Launch
22-page CGI Formula 1 campaign2026
03Enterprise AI
Adobe × Nike LA28
Firefly enterprise case study2026
04AI TV Commercial
Amazon × FIFA World Cup 26
AI-generated TV commercial2026
05Corporate AI Video
Piana × Serta Simmons Bedding
Corporate AI video2025
06Original IP
Uno / Phi & Bonacci
Book + AI animation2025–2026Every AI tool on the market. None of them in charge.
I collaborate with Google Labs on tools that aren’t public yet. Claude runs beside me every day. ComfyUI and LM Studio run locally on my own machine. And I’ve been in the Adobe stack since 1996 — long enough to know the difference between a tool that speeds up craft and a tool that replaces the thinking.
“My heart, my mind and my hands are always in control, from start to finish.”
The half that doesn’t automate.
Every year the tools get faster and the technical half of this job gets cheaper. What doesn’t get cheaper is knowing which idea is worth making, reading a room, holding a team together through a bad week, and having the taste to stop. The World Economic Forum keeps ranking those the most valuable skills on the market — not because they’re nice, because they’re the ones that don’t scale.
Twenty-five years of starting at a blank page and finishing at a delivered cut. Concept, deck, direction, edit — on Ferrari SF-26, on Amazon × FIFA 26, on a children’s book I wrote and drew myself.
Modena to Brooklyn. Cel to digital to AI-native. Three industry-wide resets in one career, and the work kept shipping through every one of them.
Matrixed crews of 8–15, scaling past 25 on flagship deliveries — writers, artists, animators, VFX, sound, edit. Keynote at X Media Lab Switzerland. Visiting faculty at Italian design and animation academies.
I know precisely what I do better than anyone in the room, and precisely when to bring someone in. Innovative Transmedia is my own extension — for big animation productions I bring in trusted external teams, and I say so.
Every brand story starts with hearing the thing the client can’t quite say yet. Ten continuous years inside one client’s business — Piana Technology — is what that buys you.
In the Adobe stack since 1996. Collaborating with Google Labs on tools that aren’t public yet. The software changes every eighteen months; the appetite doesn’t.
Machines calculate. Humans decide which way to point.
Skill rankings & figures: World Economic Forum, Future of Jobs Report 2025
25 years. These brands.
Selected from 25 years of client work · Full list on the About page
Have a story that needs making?
Full-time roles, freelance briefs, collaboration ideas — I’d love to hear from you.
matteo@innovativetransmedia.comModena → Brooklyn. Craft as its own reward.