Animation for Marvel · Disney · NFL · ESPN · Hasbro · Kinder Ferrero
& U.S. Government Agencies — Brooklyn, New York City
Innovative Transmedia was born in Modena, Italy in 1998 — a city that needs no introduction: home of Ferrari and Maserati, traditional balsamic vinegar, the voice of Luciano Pavarotti, and the culinary genius of Chef Massimo Bottura. A city that has always transformed passion and craft into world-class excellence. That DNA runs through everything we make.
Founded by award-winning Director and Producer Matteo Stanzani, the studio quickly established itself across Europe — producing original animated series, commercials, interactive content, and branded entertainment for major TV channels, publishers, brands, and producers across Italy, France, the UK, and beyond.
In 2011, we expanded to the United States, establishing Innovative Transmedia Inc. in New York City — and immediately began building partnerships with the world's most iconic entertainment and media brands: Marvel, Disney, NFL, ESPN, Hasbro, Kinder Ferrero, FDA, USDA, and many more. Our work has reached global audiences across streaming platforms, broadcast television, digital media, and immersive experiences.
Today, Innovative Transmedia is pioneering the next chapter of animation production — building AI-augmented pipelines that accelerate creative development without sacrificing the craft, nuance, and human intelligence that make stories matter.
The studio has also opened a second practice alongside its production work: AI Engagement & Creative Technology Consulting — advising enterprise brands and creative organizations on the transition into AI-augmented creative operations. Led by Matteo Stanzani, this offering brings the studio's hands-on production experience into the executive advisory conversations that Fortune 500 creative leadership are having right now.
Our battle-tested production pipeline combines craft-first thinking with AI-accelerated development — so every project moves faster without losing an ounce of quality.
Story development, creative brief, script, and style references. We establish the creative foundation before a single frame is drawn.
Character design, storyboards, shooting boards, animatics, and AI-powered pre-visualization for rapid iteration.
Full 2D/3D animation, rigging, layout, and compositing — executed with precision by our team of animators and CG artists.
Color, finishing, VFX, music supervision, sound design, and final mix. Every frame and every decibel considered.
Platform-optimized masters, localization support, and archival assets — delivered on time, every time, for every screen.
Our AI-augmented pipeline fuses the soul of hand-crafted animation with cutting-edge generative AI tools — delivering spectacular 3D cinematic motion at a fraction of the time and cost of traditional CG production.
The same scene, produced two ways. On one side: traditional 2D cut-out animation — our craft-first baseline. On the other: our AI-augmented pipeline, producing spectacular 3-dimensional cinematic motion with depth, lighting, and visual impact that would have required a full CG production budget just a few years ago.
Traditional 2D cut-out animation is fast and cost-effective, but it comes with visual constraints — flat compositions, limited depth, and the recognizable "motion comic" look. 3D CG animation solves all of this, but demands months of modeling, rigging, lighting, and rendering that puts it out of reach for most branded content budgets.
Our AI-augmented pipeline closes that gap. We start from hand-crafted 2D artwork, storyboards, and animatics — then use a curated set of generative AI tools to generate 3-dimensional, cinematically lit motion from those hand-crafted assets. The result has the depth and visual spectacle of CG at the speed and cost of 2D production.
We don't use AI as a shortcut — we use it as a precision instrument. Every frame is still art-directed by our team. AI handles the heavy lifting of translating 2D designs into dimensional, photorealistic motion, while we maintain full creative control over style, performance, and storytelling.
The result: animation that looks like it cost ten times more to make — delivered on production timelines that brands and agencies actually need.
A second offering alongside the studio's production work — for enterprise creative organizations navigating the shift into AI-augmented creative operations.
The rare position in this market is the small overlap between technical AI practitioners with no hands-on creative production experience and creative leaders who have never actually shipped work with generative AI. Innovative Transmedia sits inside that overlap. 25+ years of enterprise-scale creative production for Marvel, Disney, Ferrero, NFL, ESPN, LEGO, Toyota, State Farm, FDA and USDA — combined with three years of hands-on AI-augmented production and active collaboration with Google Labs on their next-generation creative AI tools (Flow, Veo, Omni).
Led by Matteo Stanzani as AI Engagement & Creative Technology Consultant, the advisory practice serves Fortune 500 marketing, brand, and creative-operations leadership. The concern is almost never the technology itself — it's change management inside the creative structure. That's what the advisory owns: assessment, pipeline design, hands-on team enablement, and executive advisory for the creative transformation Fortune 500 leaders are being asked to run right now.
When storytelling has to reach everyone — when accuracy, accessibility, and accountability are non-negotiable — we partner with U.S. federal agencies and institutional clients to translate complex public-interest messages into animation that earns attention without losing the truth.
Isabella leads the studio's operations, production management, and institutional partnerships. She is the principal point of contact for federal, state, and city government solicitations, and oversees every proposal, contracting document, and compliance deliverable the studio produces.
Her work ensures that Innovative Transmedia's creative output is matched, end-to-end, by world-class business execution — from first response to a request for proposal, through delivery, archival, and reporting.
National-scale public-health and civic-education campaigns produced under Marvel Custom Solutions for U.S. federal agencies.
Highlights spanning animation, branded entertainment, original series, and publishing. Click any polaroid to watch.
Pull open any drawer to reveal the work. Click a thumbnail to play it inline.
From script to screen, faster — without losing the craft. Our team produces traditional and AI-assisted pre-visualization for film, advertising, TV commercials, music videos, and brand content. The viewfinder below shows both: AI shooting boards we've produced for Ferrari SF26, Amazon × FIFA '26, Charmant, Lumivia, ShieldRight, and Breezy's Burgers — alongside editorial concept work and hand-drawn storyboards we've delivered for State Farm × Marvel, Peloton, PlayStation, Vogue (Met Gala), Adidas, Alaska Airlines, Wicked, Pokémon GO, E*TRADE, Degree, Laser Spine, Mix Masters and more.
From hand-drawn pencil boards to AI-augmented animatics, our team has been producing pre-visualization for the world's leading directors, agencies, and studios for over two decades — across advertising, film, TV commercials, music videos, and immersive content.
We work hands-on at the creation of traditional and AI-assisted pre-visualization for film and advertising pre-production: storyboards, shooting boards, animatics, and AI-augmented videos and commercials. We combine classical pre-viz craft with cutting-edge AI tools to deliver cinematic-quality concept material at unprecedented speed.
A quick guide to who we are, what we make, and how we work — for humans, robots, and AI search engines alike.
Innovative Transmedia is a New York City–based animation and AI-augmented production studio. We create 2D and 3D animation, motion comics, animated TV series, branded entertainment, animated commercials, explainer videos, AI-generated TVCs, AI shooting boards, animatics, and pre-visualization for brands, advertising agencies, publishers, television networks, streaming platforms, and government agencies worldwide.
Matteo Stanzani is an award-winning Italian animation director, producer, storyboard artist, and pre-visualization artist. He is the founder & Creative Director of Innovative Transmedia Inc., established in Modena, Italy in 1998 and expanded to New York City in 2011. Matteo is also a represented storyboard and pre-viz artist at Famous Frames, the prestigious agency with studios in Los Angeles and New York.
Marvel, Disney, NFL, ESPN, LEGO, Toyota, Hasbro, Kinder Ferrero, FDA, USDA, State Farm, NordVPN, DoorDash, AXE (Unilever), Synchrony Bank, CAPCOM, Christian Louboutin — and many more global brands, advertising agencies, broadcasters, publishers, streaming platforms, and U.S. government agencies.
Our AI-augmented pipeline combines hand-crafted 2D artwork, storyboards, and animatics with a curated set of generative AI tools (ComfyUI, Google Flow, Seedance, Kling AI, Runway ML, Higgsfield) to generate 3-dimensional, cinematically lit motion from 2D source material. The result has the depth and spectacle of 3D CG animation at the speed and cost of 2D production. Every frame is art-directed by our team — AI is a precision instrument, not a shortcut.
Yes. Our team produces traditional and AI-assisted storyboards, shooting boards, animatics, and pre-visualization for film, advertising, TV commercials, music videos, and brand content — for clients including State Farm × Marvel, Adidas, Alaska Airlines, Peloton, PlayStation, Vogue (Met Gala), Wicked, Pokémon GO, E*TRADE, Ferrari, USDA, Amazon × FIFA, and many more. We combine classical hand-drawn pre-viz craft with cutting-edge AI tools (ComfyUI, Google Flow, Seedance, Kling AI, Runway, Higgsfield) to deliver cinematic-quality concept material at unprecedented speed.
Innovative Transmedia Inc. is based in Brooklyn, NY, United States. The studio was originally founded in Modena, Italy in 1998 — the city of Ferrari, Maserati, traditional balsamic vinegar, Pavarotti, and Massimo Bottura — and expanded to the United States in 2011.
Original animated series and IP include PC Toons (RAI Italian Television), Matt's Monsters (STARZ / Alphanim / Gaumont), Tea Team (RAI), Obaloba — The Whale-Island (RAI), Disney's Cuties, Genie the Genius (Boomer Esiason Foundation), Gabriella & Gedeone, Ku-Mighty, Big Air Jerry, Pajama Party, and the children's book Uno and the Game of Two (Phi & Bonacci, 2025).
Email Matteo Stanzani at matteo@innovativetransmedia.com or use the contact form below. We work with agencies, brands, publishers, and studios across traditional 2D animation, 3D / CG animation, AI-augmented production, motion graphics & VFX, multi-platform content, creative direction, and pre-visualization / storyboards.
Whether you're an agency, brand, publisher, or studio — we'd love to hear about your project. Every great story starts with a conversation.
Phi and Bonacci, two space snails with golden spirals, will guide you through the very first tale of creation. A playful way to help kids understand themselves and their reality beyond what schools and media offer.
